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A better way to manage your social media campaigns

     Known for their owl cartoon character in their logo,  Hootsuite is a social media platform manager that combines all your active social media into one platform, ensuring easy access to all the information you need. Hootsuite allows users to track metrics, schedule posts and now features AI for social media captions. Users have the option of choosing any of their packages to ensure the best platform integration for their social marketing needs. Hootsuite would also be a perfect platform to manage your connected learning networks as you are able to see the growth and engagement.

Features:

Publishing and scheduling

Hootsuite counts with an automator that provides users and helps them with:

• Schedule posts ahead of time
• Provide optimal times for engagement
• Users can collaborate in real time
• Instant AI caption assistance
• Hashtag suggestion
• Streamline approvals
• Content discovery streams by hashtags, keywords and location 

Analytics and Key point indicators:

Hootsuite counts with an analytics features that tracks

• Analysis on engagement with content
• Advanced analytics section
• Comparison between industry competition
• Web, Paid Ad and Social Media Analytics
• Organic and Paid web metrics

Social Listening and Inbox messaging

Allows brand to track consumer perspective by:

• Tracking what consumers want from brand.
• Positive image feedback
• Image control by quickly responding to negative feedback
• Scouts internet for mentions
• Aid in targeting relevant conversations
• Quick message reply with autoresponders

    Overall Hootsuite provides a user friendly experience for those seeking to create and manage a social media campaign from execution to management and analytics. It provides the integration of multiple platforms into one, making it one of the most efficient platforms for social engagement and tracking on return of investment. If you are a marketer like myself, I highly recommend this app. I do want to emphasize they have a 30 day free trial and plans start at $99 for 1 user and 10 social media accounts 

(See more). Overall, it is a great platform for your marketing efforts and making future strategies centered around analytics and metrics. 

Would you use this platform for your personal account or a connected learning community? 

How can you integrate it into your future career?  Let me know in the comments!

Happy Social Media Planning! 

Genesis Ramos Piris

The Genny Diary | College Student Edition

Citations: https://www.hootsuite.com/